Formerly VNU BUSINESS MEDIA MIDDLE MANAGEMENT DATABASE.

 

Direct mail, telemarket or email to professionals who have the authority to influence decision-making at the executive level. NIELSEN BUSINESS MEDIA offers you access to this premier list of middle managers within retail, media, marketing, advertising, entertainment, travel, design, real estate, training, manufacturing, wholesale, and service industries through the NIELSEN BUSINESS MEDIA MIDDLE MANAGEMENT DATABASE.

 

Middle managers are essential to the business world. They are the liaison between corporate professionals and employees. Middle managers are leaders of a team and are key to making a business run properly. They are typically the most important professionals to influence the purchase of your direct marketing offer so it is essential that you reach them.

 

This database proves responsive for a variety of offers including educational materials, travel, financial, software, seminars, services, computers, telecommunications, conferences, training, and much more.

 

The professionals on this list are subscribers to NIELSEN BUSINESS MEDIA leading business to business publications.

 

 

SIC INDUSTRY    Total     Corporate      Sales &   HR&       IT                   Marketing      Training         01-09 Agr, Forestry and Fishing                3,780                 505               1,698            1,491                  227      10-14 Mining                1,068                   70                  397                801                 118    15-17 Construction              13,293             1,638               4,682             5,189                 837      20-39 Manufacturing             251,714            37,462           147,670         108,969            21,200    40-49 Trans, Comm/Pub Util               97,749           12,609             57,947           30,448              4,359     50-51 Wholesalers and Distributors             123,644           16,887             56,329           31,413              3,392   52-59 Retailers             283,608            24,143             49,371           25,280              4,335       60-67 Fin, Ins And Real Estate               72,109             9,150             26,858           45,482            11,575     70-79 Personal and Business Svcs             135,659           22,574             70,677           42,818              8,526     80 Medical Services               93,830             5,800             13,267           27,381              4,498      82 Educational Services               76,104              6,051             26,830           50,192            15,410     87 Architectural, Eng & Acct             135,861            20,227             32,428           34,617              5,388      UBS Services, NEC               37,233             3,704             14,485           21,550              3,352       90-97 Government              32,694             1,641              8,175           23,577              4,071       UNK Other Business, NEC             150,913           13,411             53,255           62,879              7,599   01-97 Total - All Executives         1,525,716          175,875           564,070         512,086            94,986

 

 

 

Employee Size: 1-49 ................................ 903,202 50-99 ................................ 89,328 100-499 ........................... 297,347 500-999 ........................... 103,524 1000+ ............................. 131,758

 

 

 

 

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